Founder Introduction
Founder of YINGCAI New Materials, driving innovation in green chemistry, photovoltaic nano coatings, industrial cleaning, and sustainable material solutions.
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Founder ProfileFounder Profile
Mr. Pusheng Ye is the Founder and Chairman of Dongguan YINGCAI New Materials Technology Co., Ltd. He has long been deeply engaged in the field of green new materials, with a strong focus on technological innovation, product research and development, and industrial application.
Over the years, Mr. Ye has always adhered to innovation as the core, application as the direction, and quality as the foundation. Under his leadership, YINGCAI New Materials has continuously improved its integrated system covering research and development, production, and market service.
During the company’s development, Mr. Ye has attached great importance to technology accumulation and the transformation of research achievements into practical applications. He has led YINGCAI New Materials to continue deep cultivation in key fields such as photovoltaic nano self-cleaning coatings, eco-friendly ceramic filter plate cleaners, and industrial functional new materials.
With a commitment to green technology and industrial value creation, Mr. Ye actively promotes the development of new material solutions with environmental value, economic value, and industrial value, helping customers achieve cleaner production, lower operating costs, and more sustainable development.
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Development PhilosophyVISION
Under the leadership of Mr. Pusheng Ye, YINGCAI New Materials is committed to driving global industrial upgrading through innovative chemical technology, focusing on photovoltaic, mining, industrial cleaning, and sustainable material solutions.
Mr. Pusheng Ye is the Founder and Chairman of Dongguan YINGCAI New Materials Technology Co., Ltd.
YINGCAI New Materials is committed to using innovative chemical technology as a core driving force to bring long-term momentum to global industrial upgrading. Focusing on high-potential fields such as photovoltaic power, mining, and industrial cleaning, we develop efficient, green, and customized chemical products and solutions.
Through continuous research, product innovation, and application-oriented development, YINGCAI helps improve production quality and efficiency, reduce customer operating costs, increase business value, and support sustainable growth.
We always pursue the harmonious coexistence of technology and nature. While improving industrial efficiency, we remain committed to protecting the ecological environment and working with partners to create a more efficient, cleaner, and more sustainable future.
Core ValuesVALUES
Guided by truth, pragmatism, excellence, and altruism
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Truth-SeekingThink deeply, speak honestly, and understand the underlying logic.
Truth-SeekingThink deeply, speak honestly, and understand the underlying logic.
Truth-seeking is the foundation of understanding real problems and creating effective solutions.
At YINGCAI New Materials, we encourage every team member to think deeply, communicate honestly, and analyze problems with an objective and rational attitude. We believe that only by respecting facts, understanding market development, and identifying real customer needs can we create products and solutions that truly solve problems.
This value guides our research, product development, technical service, and customer communication, helping YINGCAI deliver practical, reliable, and valuable chemical solutions for global industries.
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PragmatismTake action, stay practical, and execute efficiently.
PragmatismTake action, stay practical, and execute efficiently.
Pragmatism means focusing on practice, facts, and real results.
At YINGCAI New Materials, we encourage every team member to turn ideas into action and make practical decisions based on strategy, experiments, data, and actual performance. We believe that effective execution comes from clear goals, realistic planning, and continuous verification through real application.
In product development, technical service, and customer solutions, YINGCAI follows a results-oriented approach. We avoid empty theory and blind experience, and instead focus on feasible plans, reliable testing, and efficient implementation. This value helps us provide practical, stable, and valuable chemical solutions for photovoltaic, mining, industrial cleaning, and other application fields.
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AltruismUnderstand others, act with kindness, and work together for shared success.
AltruismUnderstand others, act with kindness, and work together for shared success.
Altruism means thinking beyond ourselves and creating value for others.
At YINGCAI New Materials, we believe that long-term success comes from understanding others, respecting their needs, and working together with sincerity. We encourage every team member to view problems from the perspective of customers, partners, and colleagues, and to provide practical support that helps others succeed.
By focusing on collaboration, responsibility, and mutual benefit, YINGCAI aims to build trusted relationships with global customers and partners. We believe that helping others achieve value is also the way to create lasting value for ourselves, our company, and society.
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ExcellenceKeep learning, innovate bravely, and pursue continuous growth.
ExcellenceKeep learning, innovate bravely, and pursue continuous growth.
Excellence means continuously pursuing higher standards in products, services, and innovation.
At YINGCAI New Materials, we encourage every team member to stay committed to learning, improvement, and long-term growth. We believe that excellence comes from persistence, professional capability, and the courage to challenge existing limits.
By embracing innovation and continuous progress, YINGCAI aims to deliver better green chemical products, functional coating technologies, and industrial solutions for global customers, while helping every team member grow into a better version of themselves.
Yingcai "is a poetic Chinese term that can usually be understood from both literal and extended perspectives to convey its meaning
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YINGYING means abundance, fulfillment, and continuous flow.
It represents the full potential carried by YINGCAI nano coating technology. Through precise material design, multiple functions such as protection, cleaning, and efficiency enhancement are integrated into one thin but powerful coating, helping material surfaces achieve long-lasting performance.
It also reflects our pursuit of sustainable value creation. By extending product service life, reducing environmental consumption, and improving user experience, YINGCAI turns a thin functional coating into a meaningful value-added solution throughout the entire product life cycle.
Behind this philosophy is the natural wisdom of continuous improvement. We believe technology should move forward like flowing water, constantly evolving, iterating, and becoming closer to the essence of sustainability with every breakthrough.
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CAICAI means brilliance, color, and expression.
For YINGCAI, it is not only a visual impression, but also a functional spectrum created by advanced material technology. Through nano-structure design, we regulate the interaction between light and material surfaces, enabling multiple functions such as higher light transmittance, heat insulation, self-cleaning, protection, and long-term durability.
This brilliance is applied across diverse industries. From photovoltaic modules to automobiles, buildings, electronics, and industrial equipment, YINGCAI develops customized functional coating solutions that respond precisely to different application needs.
At a deeper level, CAI represents the color of a sustainable future. It is the brightness of clean energy, the clarity of green mountains and clean water, and the lasting performance of advanced materials. We are committed to making every coating application create visible value and add a brighter, cleaner, and more sustainable color to the world.
